[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is lo… - Peter Cohan

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[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is losing touch with the realities of its market. ... The construction of a $5 billion palatial headquarters when the company is — at best — between hit products does reflect a certain corporate arrogance.