When they had been deciding what to call their company all those years ago, Marx had argued for calling it Tomorrow Games, a name Sam and Sadie insta… - Gabrielle Zevin

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When they had been deciding what to call their company all those years ago, Marx had argued for calling it Tomorrow Games, a name Sam and Sadie instantly rejected as "too soft." Marx explained that the name referenced his favorite speech in Shakespeare, and that it wasn't soft at all.
"Do you have any ideas that aren't from Shakespeare?" Sadie said.
To make his case, Marx jumped up on a kitchen chair and recited the "Tomorrow" speech for them, which he knew by heart:

Tomorrow, and tomorrow, and tomorrow,
Creeps in this petty pace from day to day,
To the last syllable of recorded time;
And all our yesterdays have lighted fools
The way to dusty death. Out, out, brief candle!
Life's but a walking shadow, a poor player,
That struts and frets his hour upon the stage,
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.

"That's bleak," Sadie said.
"Why start a game company? Let's go kill ourselves," Sam joked.
"Also," Sadie said, "What does any of that have to do with games?"
"Isn't it obvious?" Marx said.
It was not obvious to Sam or to Sadie.
"What is a game?" Marx said. "It's tomorrow, and tomorrow, and tomorrow. It's the possibility of infinite rebirth, infinite redemption. The idea that if you keep playing, you could win. No loss is permanent, because nothing is permanent, ever."
"Nice try, handsome," Sadie said. "Next.