The disconcerting fact may first be pointed out that if you write badly about good writing, however profound may be your convictions or emphatic your… - Logan Pearsall Smith

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The disconcerting fact may first be pointed out that if you write badly about good writing, however profound may be your convictions or emphatic your expression of them, your style has a tiresome trick (as a wit once pointed out) of whispering: ‘Don’t listen!’ in your readers’ ears. And it is possible also to suggest that the promulgation of new-fangled aesthetic dogmas in unwieldy sentences may be accounted for—not perhaps unspitefully—by a certain deficiency in aesthetic sensibility; as being due to a lack of that delicate, unreasoned, prompt delight in all the varied and subtle manifestations in which beauty may enchant us.