People are attracted to people of high reproductive and genetic potential—the healthy, the fit, and the powerful. The consequences of this fact, whic… - Matt Ridley

people are attracted to people of high reproductive and genetic potential — the healthy, the fit, and the powerful.

I have gradually come to realize that almost all of social science proceeds as if 1859, the year of the publication of the Origin of Species, had never happened; it does so quite deliberately, for it insists that human culture is a product of our own free will and invention. Society is not the product of human psychology, it asserts, but vice versa.
That sounds reasonable enough, and it would be splendid for those who believe in social engineering if it were true, but is is simply not true.

Held up as a proof of socially constructed gender roles, he proved the exact opposite: that nature does play a role in gender. The evidence from zoology has always pointed that way: male behaviour is systemically different from female behaviour in most species and the difference has an innate component. The brain is an organ with innate gender. The evidence from the genome, from imprinted genes and genes for sex-linked behaviours, now points to the same conclusion.

Why has that man fallen in love with that woman? Because she’s pretty. Why does pretty matter? Because human beings are a mainly monogamous species and so males are choosy about their mates (as male chimpanzees are not); prettiness is an indication of youth and health, which are indications of fertility. Why does that man care about fertility in his mate? Because if he did not, his genes would be eclipsed by those of men who did. Why does he care about that? He does not, but his genes act as if they do. Those who choose infertile mates leave no descendants. Therefore, everybody is descended from men who preferred fertile women, and every person inherits from those ancestors the same preference. Why is that man a slave to his genes? He is not. He has free will. But you just said he’s in love because it is good for his genes. He’s free to ignore the dictates of his genes. Why do his genes want to get together with her genes anyway? Because that’s the only way they can get into the next generation; human beings have two sexes that must breed by mixing their genes. Why do human beings have two sexes? Because in mobile animals hermaphrodites are less good at doing two things at once than males and females are at each doing his or her own thing. Therefore, ancestral hermaphroditic animals were outcompeted by ancestral sexed animals.