"The most powerful productivity tool ever invented is simply the word "No. - Shane Parrish

What happens in ordinary moments determines your future.

There are two ways to handle such a world: try to predict, or try to prepare.

As more and more people know what model you’re using to manipulate them, they may decide not to respond to your incentives. As your competitors gain knowledge of the model, they respond in kind by adopting the model themselves, thus flattening the field. The model may have been mostly useful in a factory setting, and not in an office setting, or a technology setting. Human beings are not simple automatons: A more complete model would hone in on other motivations they