This series is more campaigning. It is more journalistic, but still hugely entertaining. It's a show we feel more proud of than anything we've done t… - Susannah Constantine

Posh does not equal style. Really, God, that's just ridiculous. Posh equals tradition. Anyone can achieve style. It doesn't matter who you are or where you're from.

We've created a range of clothing which is almost like a prescription from the doctor. Our clothes do the same thing. If you're not happy with your bum, then there's a coat that's going to hide it. If you want to create a waist, there's a dress that's going to do that for you too. We've designed it very much around the female body."

The show is much more emotional now. It's a journey, but it is still about clothes, too. It's been fascinating to see how looking good and having faith in your appearance makes you into a sexier person, which makes you attractive to your partner again. We come in as complete strangers and get to know them all extremely well. It was a privilege for Trinny and I to have these people feel they could open up to us. It was very humbling, too.