Following the free also works in the other direction. If one way to increase product value is to make products free, then many things now free may co… - Kevin Kelly

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Following the free also works in the other direction. If one way to increase product value is to make products free, then many things now free may contain potential value not yet perceived.

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About Kevin Kelly

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.

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