Pay no attention to the gill slits and fins, they’re signs of grace. It’s come to a pretty pass when the bastard spawn of the Deep Ones turn into Pre… - Charles Stross

And because this is now a political problem, the usual political syllogism applies:

Some say the Internet is for porn; but you know that in truth the Internet is for spam. As communication technologies got cheaper, the cost of grabbing a megaphone and jamming it up against the aching ear-drums of an advertising-jaded public collapsed: Meanwhile, the content-is-king mantra of the monetization mavens gridlocked the new media in an advertising-supported business model. The great and the good of the Academy have been fighting a losing battle against the Anglo-Saxon hucksterization model for the past thirty years: But the sad truth is that the battle’s lost. The tide of war was turned in Beijing and New Delhi, when the rapidly industrializing new superpowers climbed on the MAKE MONEY FAST band-wagon and gave free rein to the free market, red in tooth and claw—just as long as the sharp bits were directed outwards. And today the entire world is still drowning in a sea of attention-grabbing unregulated unethical untruthful spamvertising.

Thank you for that reminder, Jimmy," says Alan. "Any more compelling insights into why the laws of physics are not our friends?"