If You Think You Can Afford It — You Can't Think about the last time you bought a pack of gum. Did you fret over the price? Did you ask, “Hmmm, can I… - M.J. DeMarco
" "If You Think You Can Afford It — You Can't Think about the last time you bought a pack of gum. Did you fret over the price? Did you ask, “Hmmm, can I afford this?” Probably not. You bought the gum, and it's done. The purchase had no impact on your lifestyle or future choices. To a rich woman who walks into a dealership and buys a six-figure Bentley without thought, the acts are the same.
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Additional quotes by M.J. DeMarco
People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life?
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