Ethics is inescapable. - Peter Singer

Since ancient times, philosophers have maintained that to strive too hard for one's own happiness is self-defeating.

The animals themselves are incapable of demanding their own liberation, or of protesting against their condition with votes, demonstrations, or boycotts. Human beings have the power to continue to oppress other species forever, or until we make this planet unsuitable for living beings. Will our tyranny continue, proving that morality counts for nothing when it clashes with selfinterest, as the most cynical of poets and philosophers have always said? Or will we rise to the challenge and prove our capacity for genuine altruism by ending our ruthless exploitation of the species in our power, not because we are forced to do so by rebels or terrorists, but because we recognize that our position is morally indefensible? The way in which we answer this question depends on the way in which each one of us, individually, answers it.

To be honest, I was somewhat disappointed... It's had effects around the margins, of course, but they have mostly been minor. When I wrote it, I really thought the book would change the world. I know it sounds a little grand now, but at the time the sixties still existed for us. It looked as if real changes were possible, and I let myself believe that this would be one of them. All you have to do is walk around the corner to McDonald's to see how successful I have been.