The T-shirt was black with a big NRA logo on the chest: an AK-47 crossed with a burly arm. Underneath, it said: FREEDOM IS AN ASSAULT RIFLE. That was… - Max Barry

“Anyway, my plan. Last week I filed a claim for disability.”
“Disability? For what?”
“Stupidity.”
“Stupidity!”
“Think about it. If I’m born stupid, is that my fault? No, I’m just an honest, hardworking Joe, doing my stupid best. And the company can’t sack people who have a disability. It’s a fact.”
“Wow. That’s clever.”
“Thanks.” He smiles. “See, you just need to know how to work the company.”

You can say this for Senior Management: it knows how to articulate a goal. The strategy may be fuzzy, the execution nonexistent, but Senior Management knows what it wants.

mktg case study #9: mktg lies
OCCASIONALLY, JUST OF COURSE, YOUR COMPANY WILL BE CAUGHT IN A LIE. THIS IS NOT GOOD. IF POSSIBLE, IMMEDIATELY FIRE SOMEONE EXPENDABLE AND PUBLICLY APOLOGIZE. IF NOT, YOU MUST STICK TO THE LIE. PERCEPTION IS REALITY.