As long as an idea stays in your head it is perfect. But pe… - Kevin Kelly

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As long as an idea stays in your head it is perfect. But perfect things are never real. Immediately put an idea down into words, or in a sketch, or as a cardboard prototype. Now your idea is much closer to reality because it is imperfect.

Kevin Kelly @kevin2kelly (September 29, 2025)

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About Kevin Kelly

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.

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As long as an idea stays in your head it is perfect. But perfect things are never real. Immediately put an idea down into words, or in a sketch, or a… - Kevin Kelly

About Kevin Kelly

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Additional quotes by Kevin Kelly