point is that the real money isn’t made in real estate by spending the top dollar to buy the best location. You can get killed doing that, just as yo… - Donald Trump

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point is that the real money isn’t made in real estate by spending the top dollar to buy the best location. You can get killed doing that, just as you can get killed buying a bad location, even for a low price. What you should never do is pay too much, even if that means walking away from a very good site. Which is all a more sophisticated way of looking at location.