People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easi… - M.J. DeMarco
" "People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life? Reflect back to our producer/consumer dichotomy. Consumers are selfish. They demand to know is “what’s in it for me!” To succeed as a producer, surrender your own selfishness and address the selfishness of others.
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Additional quotes by M.J. DeMarco
Through her breakthrough research, Carol Dweck has given us a defense to a fixed-mindset while promoting its antithesis: growth. Never praise talent or ability, either for yourself or for a child. Instead, praise the process-principle. Praise improvements, habits, growth, and efforts. Praise how far you’ve come, and one day, you’ll praise your results.
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