Central to this book is the further assumption that man is a rational utility maximizer in all areas of life, not just in his “economic” affairs, tha… - Richard Posner

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Central to this book is the further assumption that man is a rational utility maximizer in all areas of life, not just in his “economic” affairs, that is, not only when engaged in buying and selling in explicit markets. This idea goes back to Jeremy Bentahm in the eighteenth and early nineteenth century, but received little attention from economists until the work of Gary Becker in th 1950s and 1960s.
The concept of man as a rational maximizer implies that people respond to incentives.(...) From this proposition derive the three fundamental principles of economics.

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About Richard Posner

Richard Allen Posner (born January 11, 1939) is an American jurist, legal theorist and economist.

Also Known As

Native Name: Richard Allen Posner
Alternative Names: Richard A. Posner
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My reaction to “creative capitalism” as lauded by Bill Gates, Warren Buffett, Michael Kinsley, and (somewhat to my surprise), Professor Glaeser of the Harvard Economics Department is a skeptical one. The embrace of massive corporate charity, the criticism of capitalism by its greatest beneficiaries, and the frequent resort by the advocates of “creative capitalism” to platitudes (such as: “the world is getting better, but not fast enough and not for everyone”; “today’s miracles of technology only benefit those who can afford them”; “economic demand is not the same as economic need”), along with the vagueness of the term itself, leave me with an uncomfortable feeling.

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As conceived in this book, economics is the science of rational choice in a world─our world─in which resources are limited in relation to human wants. The task of economics, so defined, is to explore the implications of assuming that man is a rational maximizer of his ends in life, his satisfactions─what we shall call his “self-interest.” Rational maximization should not be confused with conscious calculation. Economics is not a theory about consciousness. Behavior is rational when it conforms to the model of rational choice, whatever the state of mind of the chooser.(...) Nor is perfect rationality assumed; rational-choice theory allows us to assume that rationality is “bounded” because of human cognitive limitations, although another way to think of those limitations is as costs of absorbing and using information.

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