any business that’s in business to sell you a cure is motivated not to focus on prevention - Derek Sivers

Never forget that absolutely everything you do is for your customers. Make every decision — even decisions about whether to expand the business, raise money, or promote someone — according to what’s best for your customers.

Kurt Vonnegut and Joseph Heller were at a party at a billionaire’s extravagant estate. Kurt said, “Wow! Look at this place! This guy has everything!” Joseph said, “Yes, but I have something he’ll never have. . . . Enough.

When you make a business, you get to make a little universe where you control all the laws. This is your utopia.