The person who has a clear, compelling, and white-hot burning why will always defeat even the best of the best at doing the how. - Darren Hardy

Are you willing to make the difficult choices? To do what’s unpopular? It’s not easy, but remember this: When people are calling you out and calling you names, they’re really just calling you a leader.

The biggest difference between successful people and unsuccessful people is that successful people are willing to do what unsuccessful people are not.

Forget about willpower. It's time for why-power. Your choices are only meaningful when you connect them to your desires and dreams. The wisest and most motivating choices are the ones aligned with that which you identify as your purpose, your core self, and your highest values. You've got to want something, and know why you want it, or you'll end up giving up too easily.