Explore or optimize? Do you optimize what you know will sell or explore with something new? Do you order a restaurant dish you are sure is great (opt… - Kevin Kelly
" "Explore or optimize? Do you optimize what you know will sell or explore with something new? Do you order a restaurant dish you are sure is great (optimize) or do you try something new? Do you keep dating new folks (explore) or try to commit to someone you met? The ideal balance for exploring new things vs. optimizing those already found is ⅓. Spend ⅓ of your time on exploring and ⅔ on optimizing and deepening. As you mature it is harder to devote time to exploring because it seems unproductive but aim for ⅓.
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About Kevin Kelly
Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.
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Additional quotes by Kevin Kelly
One reason so much money is flowing into the service frontier is that there are so many more ways to be a service than to be a product. The number of different ways to recast transportation as a service is almost unlimited. Uber is merely one variation. There are dozens more already established, and many more possible. The general approach for entrepreneurs is to unbundle the benefits of transportation (or any X) into separate constituent goods and then recombine them in new ways.
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