Meaning... is to be regarded as a complex of contextual relations, and phonetics, grammar, lexicography, and semantics each handles its own component… - John Rupert Firth

A western scholar must de-europeanize himself, and, in view of the most universal use of English, an Englishman must de-Anglicize himself as well.

There is always the danger that the use of traditional grammatical terms with reference to a wide variety of languages may be taken to imply a secret belief in universal grammar. Every analysis of a particular ‘language’ must of necessity determine the values of the ad hoc categories to which traditional names are given. What is here being sketched is a general linguistic theory applicable to particular linguistic descriptions, not a theory of universals for general linguistic description.

The study of such words as work, labour, trade, employ, occupy, play, leisure, time, hours, means, self-respect, in all their derivatives and compounds in sociologically significant contexts during the last twenty years would be quite enlightening. So would the study of words particularly associated with the dress, occupations, and ambitions of women, or the language of advertising, especially of quackery, entertainments, food, drink, or of political movements and propaganda.