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" "The heart of a man is like deep water.
Douglas Coupland (born December 30, 1961) is a Canadian fiction writer and cultural commentator. He is perhaps best known for the 1991 novel Generation X: Tales for an Accelerated Culture, which popularized the terms "Generation X" and "McJob". Most of Coupland's work explores the harsher realities of life for this generation, including intense media saturation, a lack of religious values and economic instability.
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Life is dull, but it could be worse and it could be better. We accept that a corporation determines our life’s routines. It’s the trade-off so that we don’t have to be chronically unemployed creative types, and we know it. When we were younger, we’d at least make a show of not being fooled and leave copies of Adbusters on our desktops. After a few years it just doesn’t matter. You trawl for jokes or amusingly diversionary .wav files. You download music. A new project comes along, then endures a slow-motion smothering at the hands of meetings. All ideas feel stillborn. The air smells like five hundred sheets of paper.
And then it’s another day.
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