The heart of a man is like deep water. - Douglas Coupland

Ethan is annoyed with all of these dumb campaigns that indoctrinate millions of people into thinking they’re tough-guy free spirits when, in fact, there’s probably much to be said for following and, in any event, the food chain isn’t structured to encompass millions of non-followers.

Nobody believes the identities we've made for ourselves. I feel like everybody in the world is fake now - as though people had true cores once, but hucked them away and replaced them with something more attractive but also hollow.

Our curse as humans is that we are trapped in time; our curse is that we are forced to interpret life as a series of events — a story — and when we can’t figure out what our particular story is, we feel lost somehow.