People care about what your business can do for them. How w… - M.J. DeMarco

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People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life?

M.J. DeMarco

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Our plans miscarry because they have no aim. When a man does not know what harbor he is making for, no wind is the right wind. ~ Seneca

Don’t wait for life’s twilight to dream about a time machine; it exists in this moment.

For “do what you love” to work, you need two things: 1) Your love must solve a need and 2) You must be exceptional at it.

People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easi… - M.J. DeMarco

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