DS not only changes Nintendo, it changes our industry. - Reggie Fils-Aimé

We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.

Prepare to let your right brain run wild.

Are my competitors making some mistakes? Yes they are. But I'll tell you this: Sony is a formidable company and I respect them and I don't take them lightly. We have to do what we need to do, let them do what they're going to do. If they continue to make mistakes, that's their problem, not mine. We are focused on making sure that we are going to be successful.