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" "Improving quality requires a culture change, not just a new diet.
Philip Bayard "Phil" Crosby (June 18, 1926 – August 18, 2001) was an American businessman and author who contributed to management theory and quality management practices. Crosby initiated the program at the . As the quality control manager of the program, Crosby was credited with a 25 percent reduction in the overall rejection rate and a 30 percent reduction in scrap costs.
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The first erroneous assumption is that quality means goodness, or luxury, or shininess or weight. The word "quality" is used to signify the relative worth of things in such phrases as "good quality," "bad quality," and that brave new statement 'quality of life.' 'Quality of life' is a cliche because each listener assumes that the speaker means exactly what he or she, the listener, means by the phrase. It is a situation in which individuals talk dreamily about something without ever bothering to define it.
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