Improving quality requires a culture change, not just a new diet. - Philip B. Crosby

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Improving quality requires a culture change, not just a new diet.

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About Philip B. Crosby

Philip Bayard "Phil" Crosby (June 18, 1926 – August 18, 2001) was an American businessman and author who contributed to management theory and quality management practices. Crosby initiated the program at the . As the quality control manager of the program, Crosby was credited with a 25 percent reduction in the overall rejection rate and a 30 percent reduction in scrap costs.

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Alternative Names: Cero defectos Philip Bayard Crosby
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