However, there are all kinds of Writers. Some who know only one field themselves. Next those who know two or three fields in depth, and nothing more,… - Peter de Noronha

This naturally leads us to the subject to Continence. Our soi-disant manly man with a false sneer of bravado and utter lack of stability considers that Continence is not possible, and like the ostrich tries to hide from the truth. For not only is Continence possible but it is practiced with brilliant success, voluntarily, by hundreds and hundreds of men and women in all walks of life and by all castes and creeds. (Please note the stress on the word voluntarily.) But its attainment needs courage and determination of the highest degree and which is naturally out of the reach of our flabby indolent moderns, who succumb to the slightest temptation and want to drag everyone down to their own low moral levels.

This subject of Planning in the economic sphere is discussed in a separate paper. We will here deal only with the spiritual angle.

Visson has said, "Today's profits are yesterday's good will ripened," and though friendship is no basis for Business yet Business is an excellent basis for lasting friendship. To cement this friendship the Businessman recalls the fact that the memory of quality remains long after the price is forgotten, and keeps Buskin's dictum in mind that there is nothing in this world that cannot be made a little worse and sold a little cheaper. While it is equally true that men will make a beaten path to your door to acquire a better quality article even if it be a mouse trap. Nevertheless, a man is known by the Company he floats, or the Secretaries he employs, though the latter fluctuate more than the market, especially if of the gentler sex!