People in new environments always produce the new preceptua… - Marshall McLuhan

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People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Neil Postman Northrop Frye William Gibson Friedrich Kittler J. G. Ballard

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The new media are not bridges between man and nature - they are nature...The new media are not ways of relating us to the old world; they are the real world and they reshape what remains of the old world at will.

The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.

The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show. (p. 56)

People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and… - Marshall McLuhan

About Marshall McLuhan

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