People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong. - Christian Homburg

We define CSR as a firm's voluntary consideration of stakeholder concerns both within and outside its business operations.

[Strategic account management programs include] special activities... such as pricing, products, services, distribution, and information sharing’ and that they involve ‘in addition to marketing and sales, functional groups such as manufacturing, research and development, and finance.

Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.