A very plausible choice for when inflation might have happened would be when the energy scales of the universe were at the scale of grand unified the… - Alan Guth

Inflation takes advantage of this possibility... to let gravity be the repulsive force that drove the universe into the period of expansion that we call the Big Bang. In fact, when one combines general relativity with conventional ideas, now, in particle physics there really is a pretty clear indication, I should say, not quite a prediction... that at very high energy densities one expects to find states of matter which literally turn gravity on its head and cause gravity to become repulsive.

It turns out that the energy of a gravitational field—any gravitational field—is negative. During inflation, as the universe gets bigger and bigger and more and more matter is created, the total energy of matter goes upward by an enormous amount. Meanwhile, however, the energy of gravity becomes more and more negative. The negative gravitational energy cancels the energy in matter, so the total energy of the system remains whatever it was when inflation started—presumably something very small. ...This capability for producing matter in the universe is one crucial difference between the inflationary model and the previous model.

The recent developments in cosmology strongly suggest that the universe may be the ultimate free lunch.