they will be hearers of many things and will have learned nothing; they will appear to be omniscient and will generally know nothing; - Marshall McLuhan

Q: Why is America the land of the overrated child and the underrated adult? Q: How can children grow up in a world in which adults idolize youthfulness? Q: What happens when the ad makers taker over all the popular myths and poetry? (p. 141)

It is experience, rather than understanding, that influences behaviour.

As the Western world has invested every aspect of its waking life with visual order, with procedures and spaces that are uniform, continuous and connected, it has progressively alienated itself from needful involvement in its subconscious life.