The fears that technology makes us more uniform, more commoditized are incorrect. The more we are personalized, the easier it is for the filters beca… - Kevin Kelly

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The fears that technology makes us more uniform, more commoditized are incorrect. The more we are personalized, the easier it is for the filters because we become distinct, an actualized distinction they can reckon with.

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About Kevin Kelly

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.

Biography information from Wikiquote

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