FRAND licensing ... in theory, would prevent someone with competitive problems from raising prices on competitors to cripple them if they were succes… - Rob Enderle

[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone.

[Tim Cook's] position at Apple was to do the things Steve didn't want to do and to never be a threat to Steve, which means he likely is everything Steve isn't — yet he is trying to fit into a spot custom designed for Steve. Talk about your round peg in a square hole.

Apple has recently done more with the tablet format with the iPod Touch and iPhone then any other vendor but the jury is still largely out on this format with challenging devices from RIM, Palm, and Google often showcasing that keyboards are necessary.