The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology:Buildings-they are… - Tomáš Baťa

Such a businessman has never become rich whose mouth was full of slander and his heart full of envy of success of the others, who could with great skill reveal the mistakes of his competitor. However that one has never been and will never be poor who serves his customers with words of cordial kindness and whose eyes can see rather the positive than the negative features of the competitor so that he could use them.

Let's bear in mind that the chances to multiply wealth are unlimited. All people can become rich. There is an error in our understandings - that all people cannot become equally rich. Wealth can not exist where the people are busy with mutual cheating, have no time for creating values and wealth. It is remarkable that we can find the greatest number of wealthy tradesmen and a population on a high standard of living in countries with a high level of business morality. On the other hand, we can find poor tradesmen and entrepreneurs and an impoverished population in countries with a low standard of business morality. This is natural because these people concentrate on cheating one another instead of trying to create value.
We are granting you the profit share not because we feel a need to give money to the people just out of the goodness of the heart. No, we are aiming at other goals by this step. By this measure we want to reach a further decrease of production costs. We want to reach the situation that the shoes are cheaper and workers earn even more. We think that our products are still too expensive and worker's salary too low.

Do not pursue money. He who pursues money will never achieve it. Serve! If you serve as best as you can, you will not be able to escape money.