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Advertising works. Brand names are better known if they are advertised with sexy or alluring pictures, and better-known brands sell better. Why does … - Matt Ridley
" "Advertising works. Brand names are better known if they are advertised with sexy or alluring pictures, and better-known brands sell better. Why does it work? Because the price the consumer would have to pay in ignoring the subliminal message is just too high. It is better to be fooled into buying the second-best ice cream than go to the bother of educating yourself to resist the salesmanship.
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About Matt Ridley
Matthew White Ridley, 5th Viscount Ridley, DL, FRSL, FMedSci (born 7 February 1958), usually known as Matt Ridley, is a British journalist who has written several popular science books. He is also a businessman and a Conservative member of the House of Lords.
Biography information from Wikiquote
Also Known As
Alternative Names:
Matthew Ridley, 5th Viscount Ridley
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Hon. Matthew White Ridley
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Matthew White Ridley, 5th Viscount Ridley
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Dr M W Ridley
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Matthew White Ridley
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Additional quotes by Matt Ridley
If I read the genome out to you at the rate of one word per second for eight hours a day, it would take me a century. If I wrote out the human genome, one letter per millimetre, my text would be as long as the River Danube. This is a gigantic document, an immense book, a recipe of extravagant length, and it all fits inside the microscopic nucleus of a tiny cell that fits easily upon the head of a pin.
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