No doubt about it. The reality is, there’s nothing fake, obviously, like pro wrestling, and it is the most hard-core, full-contact event in the world. - Dana White

Lorenzo Fertitta was a good friend of mine since we were kids. He and I were going to do something together in boxing anyway, so I called Lorenzo - he was down in Miami - and I said, ‘You know what, I just found out the UFC is for sale. What do you think?’ And he said, ‘That’s interesting.'

My point is, any of you wanna win this fucking show, move on, take those fucking people out of the equation.

UFC is definitely a younger guy’s sport. Our target audience is anywhere from age 17 to 35. And our fighters will be household names. Where I’d like to see it is like it is in Japan right now. We were just over there [on August 10, 2003] with Chuck Liddell, who was representing UFC in a UFC versus PRIDE fight. And he knocked out Alistair Overeem in the first round [3:09] of the PRIDE Grand Prix Elimination tournament. That was awesome, man. Chuck couldn’t leave the place on Monday morning. He went to go shopping, to buy some things for his family, and he was swarmed for forty-five minutes. The mall security had to pull him out of there and throw him in a car. There were thirty seven thousand people at the event, and it was the first time the tournament was shown on free TV. So millions of people saw him fight that night – not only in Japan, but in the US.