My aim is freedom and voluntary relations in all fields. The market economy is the result of this in the economic realm; in the cultural realm it mea… - Johan Norberg

Basically, what I believe in is neither capitalism nor globalization... I believe in man's capacity for achieving great things and in the combined force resulting from encounters and exchanges. I plead for greater liberty and a more open world... because it provides a setting which liberates individuals and their creativity as no other system can. It spurs the dynamism which has led to human, economic, scientific, and technical advances, and which will continue to do so. Believing in capitalism does not mean believing in growth, the economy, or efficiency. Desirable as these may be, these are only the results. Belief in capitalism is, fundamentally, belief in mankind.

Ett annat Sverige är möjligt (2006), p. 18

In the affluent world we have had capitalism in one form or another for a couple of centuries. That is how countries of the West became "the affluent world." Capitalism has given people both the liberty and the incentive to create, produce, and trade, thereby generating preosperity.