True personalization is now upon us. It's not just a matter of selecting relish over mustard once. The post-information age is about acquaintance ove… - Nicholas Negroponte

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True personalization is now upon us. It's not just a matter of selecting relish over mustard once. The post-information age is about acquaintance over time: machines' understanding individuals with the same degree of subtlety (or more than) we can expect from other human beings, including idiosyncrasies (like always wearing a blue-striped shirt) and totally random events, good and bad, in the unfolding narrative of our lives.