[In] the world we used to live in... there were some choices, but not everything was a matter of choice, and the world we now live in looks like [The… - Barry Schwartz

[W]e should make an effort to limit how much we think about the attractive features of options we reject.

I am not suggesting that deregulation and competition in the telephone and power industries are bad things. ...But the problem is that state regulators aren't there anymore to make sure customers don't get ripped off. ...[E]ven if you keep what you've always had, you may end up paying substantially more ...

Having too many choices produces psychological distress, especially when combined with regret, concern about status, adaptation, social comparison, and perhaps most important, the desire to have the best of everything—to maximize.