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The notion that advertising was a sort of corporate luxury, to be indulged in where there are no demands left over, now seems archaic and quaint. Bus… - Neil Fligstein
" "The notion that advertising was a sort of corporate luxury, to be indulged in where there are no demands left over, now seems archaic and quaint. Businessmen are increasingly inclined to view the appropriation as a true capital investment – as much so as a new plant.
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About Neil Fligstein
(born May 23, 1951) is an American sociologist, and Professor at the , known for his work in the field between economic sociology, political sociology and organizational theory, and wrote his most notable works on corporate control, the "architecture of markets," and "markets as politics."
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Additional quotes by Neil Fligstein
The purpose of the large horizontal (same-product) mergers was to reduce the number of plants and, hence, control production enough to insure a reasonable rate of profit. Mergers would allow a newly created large firm to produce full-time in its most efficient plants, and thereby maintain prices, production, and profits.
The power struggle within the firm determines which conception of control will dominate and how that conception will be translated into concrete strategies. The winners of this struggle will push the organization into a certain direction and maintain that direction as long as their strategies bring positive results.
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All large organizations have an internal power struggle over the goals and resources of the organization.... In the largest firms, there are two bases of control : formal ownership and authority. Those who own the firm control by virtue of ownership. Authority relations embedded in the organizational structure legitimate how managers can control organizations.
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