Make them laugh, make them cry, or make them angry. - Paul Dacre

It is nearly three years since the Mails headline "Enemies of the people" detonated a national debate over whether judges were hijacking political powers. Written five minutes before deadline, this somewhat clunky reference to an Ibsen play was meant to capture Brexit ministers’ rage at the court’s ‘undemocratic’ decision to insist parliament must vote on triggering Article 50. Interestingly, the Telegraph’s front page that day, "The judges versus the people", was almost identical, but it was the Mail, the chatterati’s favourite bogeyman, that was criticised. Was this fair? ...
That "Enemies" front page, which reflected the view of ministers and a great many Britons, was excoriated by the same liberals. So do I regret it? Hell no! Newspapers are meant to be provocative, outrageous even. Striking the right balance between the law and politics is never going to be easy. If that front page helped raise consciousness about this vital debate, then I can face my maker with equanimity.

For my part, I plead guilty to having tweaked, in my time, the Remainer nose of the otherwise admirable FT but your writer’s ludicrous caricature of the Mail, before I stepped aside at 70 after 26 years in the chair, is unrecognisable from the paper that in those years increased its circulation by nearly a million in a contracting market and made billions in profits. ...
It also — with the selfless efforts of the magnificent team of journalists Lord Rothermere allowed me to put together — won an unprecedented number of awards for the quality of its journalism and its countless great campaigns whether launching the war on plastic, cleaning up Britain, Alzheimer’s awareness, dignity for the elderly or justice for [the murdered teenager] Stephen Lawrence. ...
As for Mr Greig, I congratulate him for making a solid start as editor and continuing so many of those campaigns but I’m sure he’ll forgive me for suggesting that he (or his PR) defers his next lunch with the FT until he has notched up a small fraction of those journalists' achievements.

I was really shocked by the statement of Mr Dacre the other day, that his editorial policy is driven by commercial interests. I think that is about the most unethical thing I've read for a long time and, what's more, from the most surprising source, as I have great respect for his abilities. Indeed, many years ago when he was editor of the Evening Standard, he agreed to leave then and come and edit the Times and I was extremely pleased and Associated quickly made him editor of the Daily Mail, I have no doubt at a vastly increased salary, where some friends of mine may disagree with this strongly, but I think he's been a great success. But I was shocked when he said that his policies now, the editorial policy of the Mail is driven by commercial interests. That's on a record here somewhere.