The new science of communication is percept, not concept. (… - Marshall McLuhan

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The new science of communication is percept, not concept. (p. 259)

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Neil Postman Northrop Frye William Gibson Friedrich Kittler J. G. Ballard

Additional quotes by Marshall McLuhan

For the fragmented man creates the homogenized Western world, while oral societies are made up of people differentiated, not by their specialist skills or visible marks, but by their unique emotional mixes.

Beware clarity. A man speaking to you in clear language is clearly using obsolete ideas.

The Age of Writing has passed. We must invent a new metaphor, restructure our thoughts and feelings. (p. 14)

The new science of communication is percept, not concept. (p. 259) - Marshall McLuhan

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