Education must shift from instruction, from imposing of stencils, to discovery — to probing and exploration and to the recognition of the language of… - Marshall McLuhan

Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming. (p. 267)

Language is a sense, like touch. (p. 271)

The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.