I get it,' said the prisoner. 'Good Cop, Bad Cop, eh?' If you like.' said Vimes. 'But we're a bit short staffed here, so if I give you a cigarette wo… - Terry Pratchett

Hell wasn't a major reservoir of evil, any more then Heaven, in Crowley's opinion, was a fountain of goodness; they were just sides in the great cosmic chess game. Where you found the real McCoy, the real grace and the real heart-stopping evil, was right inside the human mind.

The anthropologists got it wrong when they named our species Homo sapiens ('wise man'). In any case it's an arrogant and bigheaded thing to say, wisdom being one of our least evident features. In reality, we are Pan narrans, the storytelling chimpanzee.

They called themselves the Munrungs. It meant The People, or The True Human Beings.
It's what most people call themselves, to begin with. And then one day the tribe meets some other People or, if it's not been a good day, The Enemy. If only they'd think up a name like Some More True Human Beings, it'd save a lot of trouble later on.