And why take a chance on a new movie when they can do a sequel or a copy or a remake of something they already own? And while we are at it, why not s… - Connie Willis

Baine, what do you think of this?" Tossie said, indicating the bishop's bird stump. "Don't you agree it's the most beautiful piece of art you've ever seen?"
Baine straightened and looked at it, blinking water out of his eyes.
There was a considerable pause while Baine wrung out his sleeve. "No."
"No?" Tossie said, making it into a screamlet.
"No."...
"What do you mean, 'no'?"
"I mean the sculpture is a hideous atrocity, vulgarly conceived, badly designed, and shoddily executed," he said, folding the shawl carefully and bending to lay it back in the bundle.
"How dare you say that," Tossie said, her cheeks very pink.
Baine straightened. "I beg you pardon, miss. I thought you were asking my opinion."
"I was, but I expected you to tell me you thought it was beautiful."
He bowed slightly. "As you wish, miss." He looked at it, his face impassive. "It is very beautiful.

A cage is a safe place as long as nobody has the key.

You shouldn’t be looking for the secret to making people follow fads, you should be looking for the secret to making them think for themselves. Because that’s what science is all about.