I'm not exactly known as a huge fan of Apple. In fact, for nearly a decade and half I've refused to use their products and I'm supposedly banned for … - Rob Enderle

[Tablets] have not risen to expectations. Apple, the lead market maker in the category, has recently flipped from an emerging market strategy to a cash cow strategy with its latest reduced-price iPad offering, suggesting it now believes that tablets are on life support.

Apple's last true hit product was the iPad, which goes back to when Steve Jobs was still alive and connected to the company. The company's rumored move to automobiles probably won't go as well as even its execution on the Apple Watch and Home Pod. I mean, if you can't be successful in a market you know, why would you think you'll be successful in a market you don't know? Apple will likely be looking for a new CEO before year end.

Today's tech companies aren't built to last, as Apple's recent earnings report shows all too well.