The NRA, a trade association for the gun industry masquerading as a shooting sports foundation, has worked for decades to block any policy that could… - Josh Sugarmann

Today the NRA receives millions of dollars from online sales of ammunition, high-capacity ammunition magazines, and other accessories through the Round-Up Program, created by top NRA benefactor Larry Potterfield. Potterfield is founder and head of MidwayUSA, which claims to stock “[j]ust about everything for shooting, reloading, gunsmithing and hunting,” including ammunition and high-capacity ammunition magazines. The Round-Up Program encourages buyers to “round-up” their purchase to the nearest dollar with the difference going to the NRA.

While the National Rifle Association promotes Mr. Heston as a kinder, gentler face to soften its hard-core image, he is as extreme as the rest of the group's leadership. A Heston speech last December before the ultraconservative Free Congress Foundation in Washington was so hateful that David Duke, the former Ku Klux Klan leader, praised it and circulated it on his Web site.
In his remarks, Mr. Heston repeatedly invoked "cultural 'warfare, spoke warmly of "white pride" and attacked "blacks who raise a militant fist with one hand while they seek preference with the other." He also compared criticism of gun owners and the N.R.A. to the Nazi oppression of European Jews.
Whether Mr. Heston does the talking or not, the National Rifle Association remains the same extremist organization that blocks sensible gun laws and markets guns to children.

Over the past few years the gun industry has become increasingly dominated by manufacturers selling only AK-47 and AR-15 type assault rifles (newly christened “black rifles” by gunmakers to make them a little more cuddly and a little less killy), new high-powered handguns ranging from revolvers with the penetration power of rifles to AK-47 pistols, to anti-armor 50 caliber sniper rifles. Don’t believe me? Pick up a copy of Shotgun News and compare the number of gun ads for “traditional” hunting rifles (a handful) to those for assault rifles (all the rest). Military-style weapons are the guns that are flying off the shelves and into the homes of people frightened about the “change” that an Obama Administration represents.