Before you are old attend as many funerals as you can bear and listen. Nobody talks about the departed’s achievements. The only thing people will rem… - Kevin Kelly

When copies are free, you need to sell things that cannot be copied. Well, what can’t be copied? Trust, for instance. Trust cannot be reproduced in bulk. You can’t purchase trust wholesale. You can’t download trust and store it in a database or warehouse it. You can’t simply duplicate someone’s else’s trust. Trust must be earned, over time. It cannot be faked. Or counterfeited (at least for long). Since we prefer to deal with someone we can trust, we will often pay a premium for that privilege. We call that branding. Brand companies can command higher prices for similar products and services from companies without brands because they are trusted for what they promise. So trust is an intangible that has increasing value in a copy-saturated world.

A worthy goal for a year is to learn enough about a subject so that you can’t believe how ignorant you were a year earlier.

The first step is usually to complete the last step. You can’t load into a full dish rack.