Michael Caine said, ‘It’s like my old dad said, the really … - Dave Trott

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Michael Caine said, ‘It’s like my old dad said, the really rich have got something going that makes them money while they’re asleep.

Dave Trott

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It’s a classic advertising problem. How do you take something very complicated and reduce it to something very simple, while still retaining the core truth?

The more varied the input, the more unexpected the combinations, the more creative the ideas.

I also like what Voltaire said about the English. ‘The English are like their own beer: the dregs are at the bottom, the top is nothing but froth, but the middle is quite excellent.

Michael Caine said, ‘It’s like my old dad said, the really rich have got something going that makes them money while they’re asleep. - Dave Trott

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Additional quotes by Dave Trott