It is truly natural and ordinary thing to desire gain; and when those who can succeed attempt it, they will always be praised and not blamed. But if … - Niccolò Machiavelli

A prince is also esteemed when he shows himself a true friend or a true enemy, that is, when, without reservation, he takes his stand with one side or the other. This is always wiser than trying to be neutral, for if two powerful neighbors of yours fall out they are either of such sort that the victor may give you reason to fear him or they are not. In either case it will be better for you to take sides and wage an honest war.

Many have imagined republics and principalities which have never been seen or known to exist in reality, for how we live is so far removed from how we ought to live, that he who abandons what is done for what ought to be done will rather bring about his ruin than his preservation.

The vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.