A major reason so many start-ups fail is the flawed assumption that if the product is good enough, consumers will find it, the Field of Dreams philos… - Ziad K. Abdelnour

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A major reason so many start-ups fail is the flawed assumption that if the product is good enough, consumers will find it, the Field of Dreams philosophy of Build it and they will come. Except a lot of times, they don’t. Founders can be overly optimistic when it comes to acquiring customers instead of better preparing for what is usually a time consuming and expensive aspect of growing a business.