Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any select… - Kenneth Burke

When finding that people held the same views as I, I persuaded myself that I held them differently.

… the pattern of embarrassment behind the contemporary ideal of a language that will best promote good action by entirely eliminating the element of exhortation or command. Insofar as such a project succeeded, its terms would involve a narrowing of circumference to a point where the principle of personal action is eliminated from language, so that an act would follow from it only as a non-sequitur, a kind of humanitarian after-thought.

You moralistic dog—admitting a hierarchy in which you are subordinate, purely that you may have subordinates; licking the boots of a superior, that you may have yours in turn licked by an underling.