For the fragmented man creates the homogenized Western world, while oral societies are made up of people differentiated, not by their specialist skil… - Marshall McLuhan

Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming. (p. 267)

Για να αποφασίσετε τι θα διαβάσετε, ανοίξτε ένα βιβλίο στη σελίδα 69 και διαβάστε την. Αν σας άρεσε εκείνη η σελίδα, αγοράστε το βιβλίο.

The great sixteenth century divorce between art and science came with accelerated calculators. (p. 205)